Skip to content

Introducing the New Face of Ancon Staifix

Introducing the New Face of Ancon Staifix 

Leviat is set to revolutionise the construction fixing market with a comprehensive brand refresh of its established Ancon Staifix range of wall ties and restraints, delivering enhanced value and visibility, and a suite of in-store marketing materials for builders' merchants in 2025.

For over three decades, builders have relied on the trusted Ancon Staifix brand of wall ties and restraints to get the job done right.  While the branding has evolved with a modern new identity that streamlines the product’s packaging and in-store presence, the products themselves remain unchanged, offering the same trusted quality and reliability.  

Manufacturer Leviat’s bold new look for the Ancon Staifix range is guaranteed to turn heads at builders’ merchants across the UK and drive sales. From February 2025, its out with the old, and in with a fresh, new design that reflects the innovation at the heart of this trusted range. 

Every element of the Ancon Staifix brand refresh has been carefully crafted to elevate the brand and provide a premium experience for merchant customers. This is not just a surface-level change - Leviat has also invested in updating its point-of-sale materials and website imagery, ensuring a cohesive brand experience wherever Ancon Staifix products are sold. 

What’s in store?

  • Enhanced brand identity: Updated visual elements that maintain the trusted legacy
  • Modernised packaging: Stronger, user-friendly boxes with a fresh bold yellow and indigo design
  • Sustainable Approach: Reduction of plastic waste, increased recycled content in packaging, and a continuous commitment to sustainable yet practical packaging solutions
  • Comprehensive marketing support: New point-of-sale materials and website imagery

Informed by extensive customer research, the redesign addresses key insights, including increased brand awareness and the importance of maintaining the recognisable yellow colour associated with Ancon Staifix products, alongside the Leviat brand colour ways. The new packaging demonstrates Leviat's commitment to sustainability, replacing virgin plastic with recycled content and exploring innovative packaging solutions.

Rory Ashcroft, National Sales Manager (Merchant Division), Leviat:

“Our Ancon Staifix brand refresh is an investment in strengthening our in-store presence and driving sales for our merchant customers. By enhancing our packaging and point-of-sale materials, we are not only improving this market leading brand, we are reaffirming our commitment to delivering products that set the standard for quality.”

Get ready to stock up on the future of wall ties. The reinvented Ancon Staifix is set to bring new opportunities to drive sales.

For more information about Ancon Staifix visit: https://www.ancon.co.uk/products/wall-ties-restraint-fixings/the-ancon-staifix-range